09 January 2009

• 22:44

  Creating your own personal brand through social media in a recession.. seeking thoughts ..

  Hello all

  I am thinking of this for a forthcoming book ..

  What's the best way to build your own brand using social media in a recession?

  A couple of caveats .. and thoughts

  a) 'In a recession' is the operative phrase .. should we use social media in a recession at all if you are not already familiar with it? Imagine this - you worked for a company for 10 years. You think you may be made redundant this year - should you start a blog from scratch? On one hand - it is potentially the most efficient way to getting known. On the other hand, it could be like the drop in the ocean.

  b) Having said that, in any case building your own brand could help getting the next job, differentiate yourselves, create a support network etc

  c) I am only interested in building a personal brand(not for the company/and not for selling) but for individuals

  d) I am looking at all forms of social media - Web, Mobile, YouTube, Twitter, Blogs, Wikis, communities, linkedin/facebook/MySpace etc, Groups(linkedin groups) etc

  
  Many successful bloggers are in a good place to handle the recession since they have managed to build a unique and a personal brand for themselves

  Question is: Given a recession - should one attempt to do so?(not just via blogs but by all social media). If so, any thoughts insights?